Conan’s move to The Tonight Show

It’s been a known fact for some time now that Conan O’Brien will be taking over the reigns of The Tonight Show from current host Jay Leno in 2009. Conan O’Brien is rumoured to be finishing up Late Night With Conan O’Brien at the end of February to give him sometime to get ready for taking up The Tonight Show on the 1st June 2009. Jay Leno’s final episode of The Tonight Show will air on the 29th May 2009.

On media website Advertising Age they report Rick Ludwin from NBC Entertainment says “we hope to add from perhaps the younger part of the demographic that maybe isn’t watching late night at the moment”. Advertising Age also report “to get the word out about his ascent to “Tonight,” according to people familiar with the situation, NBC has discussed plans to send him on a cross-country tour of sorts, posting video on the web to tout the comedian’s antics, according to media buyers”. The Tonight Show With Conan O’Brien is tipped to be more “edgier” than Jay Leno’s show. The new show will probably keep similar aspects to Conan’s current Late Night show - with wacky segments and “coarser” comedy.

So there’s only a few months to go before the last ever Late Night With Conan O’Brien - Jimmy Fallon will take over Conan’s Late Night show when he leaves. Jimmy could start doing Late Night in March or he could wait until Conan starts The Tonight Show in June. It’s rumoured Jimmy may start Late Night before Conan starts TTS so he can build up some viewership beforehand.

Advertising Age - “And Now, Conan O’Brien! … and Younger Viewers”

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