Piers Morgan Live (formerly Piers Morgan Tonight) was axed today, and will end “sometime in March”. The CNN show has been running since January 2011, replacing the long-running Larry King Live programme which aired 1985-2010.
Adweek reports the former Daily Mirror man “was hired to replace Larry King, and King’s ratings bottomed out at around 63,000 viewers in the core news demo in the fall of 2010, just before he passed the torch to Morgan. Piers Morgan Live managed to fall even further last week, drawing just 50,000 adults 25-54 on Feb. 18”.
Talk has now turned to who will replace Piers Morgan in that 9pm ET/PT timeslot on CNN.
Amongst others, Jay Leno’s name has been suggested as it was once rumoured he was in talks with CNN before ending his run on The Tonight Show to see where he could go next. Adweek says CNN Worldwide president Jeff Zucker “has often said he likes” Leno and as 9pm is primetime “Zucker is likely to look for a big-ticket hire”.
Adweek – “Piers Morgan Never Really Arrived on CNN and Now He’s Leaving”
Vanity Fair – “CNN Axes Piers Morgan’s Show; Will They Bring Back Larry King?”
BBC News – “Piers Morgan’s CNN show to end amid mediocre ratings”