Over the mere space of a few months since Conan O’Brien joined TBS, Conan and Lopez Tonight are bringing in a young demographic for the channel.
Omaha World-Herald reports; “The shows have become the late-night choice for viewers with an average age of 32 — a coveted demographic for most advertisers. It’s not even a close race with the major network late-night shows. The average age of a Jay Leno or David Letterman viewer is 56. Jimmy Kimmel — the youngest of the five major late-night talk show hosts at 43 — attracts an audience that averages 51 years old”.
Speaking of George Lopez’s talk show, Lopez Tonight, Omaha World-Herald say; ” It bumped his show to 11 p.m. But the later slot is a better fit for his party feel, and Lopez thinks the teaming should have some longevity. The change also allowed him to make his show even edgier”.