Leno’s Tonight Show ratings fall

Leno’s Tonight Show ratings fall

Ratings for The Tonight Show With Jay Leno have fallen to their lowest they’ve been since 1992.

Variety reports “The Tonight Show With Jay Leno won the 11:30 hour in the 18-49 demo and total audience, but auds dropped from 5 million in 2009 to 4 million total viewers, which is the lowest since 1992. A major reason for the decline was large viewership a year ago for a highly publicized Tonight Show episodes, including Leno’s final night, Conan O’Brien’s first night and an interview with President Obama”.

Fox News reports “Apparently Leno is not only getting equal-to-fewer viewers than the freakishly tall redhead, his show costs NBC $10-15 million more a year than O’Brien’s show did… Leno’s higher salary — $30 million per year, compared to O’Brien’s $15 million — plus the cost of his bigger production staff could even be pushing the show into the red, according to insiders”.

Variety – “‘Kimmel,’ ‘Nightline’ show demo increase”
Fox News – “Jay Leno’s Ratings Dip Below Conan O’Brien’s on ‘Tonight Show'”
MediaPost – “Conan Beats Leno In Late-Night Ratings”

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